Most people meet a consultancy like ADISAF SRL on an awkward day: the morning they realise that an idea, a signed client contract or a grant application depends on a legal entity that does not exist yet. The Bucharest firm has built its entire activity around that moment. It prepares, checks and files with the Romanian Trade Register (ONRC) the documents that turn an intention into a registered company, and then handles the amendments that follow for years afterwards.
What makes the firm interesting to look at is less the service catalogue, which it shares with many other consultancies, and more the way it presents its own identity. ADISAF publishes its registration data, names the family behind it, states plainly what it is not entitled to do, and hands over to a lawyer everything that belongs to a lawyer.
A company that publishes its own paperwork
The firm operates as ADISAF SRL, with a registered office at Calea Floreasca no. 169, floor 6, room 12, Sector 1, Bucharest, postal code 014459. On its site it identifies itself by tax code 34620422 and Trade Register order number J2015006869405, and gives 2015 as its year of incorporation. Its physical presence is described as covering Bucharest and Ilfov, with the online services available anywhere in the country.
That level of self-disclosure is not decorative. A consultancy whose daily work consists of registering other people’s companies is, in effect, its own first case study, and a visitor who wants to check the firm in public registers before signing anything has everything needed to do so on the first page. Publishing the identifiers next to the service descriptions is a small but readable signal about how the business expects to be judged.
A registered trademark of its own, and trademark filings for clients
The same habit shows up in the company’s slogan, “Soluții deștepte pentru afaceri profitabile ®” — smart solutions for profitable businesses — presented on the site as a trademark registered with OSIM, the Romanian State Office for Inventions and Trademarks, since 2015. The firm protected its own brand in the year it began trading.
Brand protection is also on the list of services offered to clients, described on the page dedicated to trademark registration with OSIM, which addresses businesses that have built a name and want it registered rather than merely used. The consistency between what the firm did for itself and what it recommends to others is, in any case, something a prospective client can check independently, in the OSIM register, at no cost.
The people named on the site
The founder mentioned on the site is Mihalcea Florin, and the team presented there includes Antonia Mihalcea and Florin Mihalcea. This is a family business in the ordinary sense of the term: the names attached to the work are published alongside the services rather than left implicit.
It is also the context for one of the four figures displayed on the homepage, phrased there as “1 single partner for the entire process”. A registration file moves through several distinct stages — the initial discussion, the drafting of documents, the filing itself, the collection of what the Registry issues — and the claim being made is about continuity of contact across those stages rather than about speed. The person who takes the initial call is meant to be the person who hands over the final documents.
What the “30+ years” figure refers to
The homepage displays four headline figures: “30+ years of entrepreneurial experience”, “24 services for companies and sole traders”, “100% online, anywhere in the country”, and the single-partner promise mentioned above. Read carelessly, the first of these could be mistaken for the age of the company. The site does not present it that way. ADISAF SRL has existed since 2015; the figure is attributed to entrepreneurial experience, not to the lifespan of the legal entity.
The distinction matters more than it might appear. A consultant who has only ever filled in forms knows the procedure. A consultant who has also run a business tends to ask a different set of questions at the start: what the client actually intends to invoice, who else will hold shares, whether the activity will need a secondary workplace, what happens if the turnover threshold is crossed. Those questions determine which legal form is filed for, and they are far cheaper to answer before the file is submitted than after.
The same reasoning applies to the second figure. Twenty-four services sound like a long menu until one notices how many of them concern the life of a company after registration rather than its birth. Suspension, reactivation, share transfers, VAT registration and deregistration are the entries that a client typically discovers only when the situation is already urgent. A firm that lists them from the outset is signalling that the relationship is not expected to end on the day the incorporation certificate is handed over.
Twenty-four services, grouped into five directions
The site lists twenty-four services for companies and sole traders, organised into five areas of work:
- incorporations: SRL, PFA, II and ÎF, SRL-D for first-time entrepreneurs, NGOs (associations and foundations), and the less frequently requested forms — SA, SNC, SCS and SCA
- amendments and Trade Register filings: company changes, CAEN code updates, share transfers, secondary workplaces, VAT registration, beneficial owner declarations, change of registered office, share capital increases and change of administrator
- suspension of activity, reactivation after suspension, and deregistration through dissolution and liquidation
- registered office services: address hosting in Bucharest and ONRC certificates of registration status
- legal services through a collaborating law office, including trademark registration with OSIM
The working method described on the site has four steps: an initial discussion, preparation of the documentation, filing with the Trade Register, and handover of the documents. Delivery is presented as fully online, available anywhere in the country, by telephone, e-mail and WhatsApp, with an optional visit to the Bucharest office for clients who prefer to sign in person.
One entry in the fourth group tends to matter more than its place on the list suggests. Address hosting is aimed at founders who have no premises of their own to declare as a registered office. The site describes the hosting contract as concluded, as a rule, for periods of one to three years, with the possibility of extension, and presents it as supplying the contract and the documents the Trade Register asks for — removing the need for consent from neighbours or an owners’ association and for proof of ownership over a space.
Where administration stops and the law office begins
One structural point is repeated across the site with unusual insistence. The legal documentation is drafted, endorsed and assumed by a collaborating law office registered with the Bucharest Bar, in accordance with Romanian Law no. 51/1995, while ADISAF confines itself to administrative work and operational coordination.
The site also carries an explicit disclaimer stating that the company is not a government institution and does not represent the Trade Register or any other public authority. Both statements are, strictly speaking, statements about limits. They tell a prospective client which part of the service carries professional legal liability and which does not, and they close off a misunderstanding that occasionally arises in this sector, where intermediaries can be mistaken for the institutions they file with.
How the firm can be reached
According to the information published by the company, the office works Monday to Friday, between 09:00 and 17:00 Romanian time, and can be contacted by telephone at 0745.450.450, by e-mail at adisaf2015@adisaf.ro, or through WhatsApp. The contact form asks for a name, e-mail address, telephone number, a service category chosen from a drop-down list and a message — the service category being the field that lets the consultant prepare before calling back.
No prices are displayed anywhere on the site. The model is a personalised quote, requested case by case, which is consistent with an activity where the cost of a file depends on the legal form, the number of shareholders and the amount of documentation involved. Non-resident founders and foreign investors are served through a separate English-language section, where the firm states that enquiries receive a reply within the same working day, and where the contact page for its Trade Register consultants gathers the same details in English.
Alongside the services, the site hosts a blog of roughly thirty informative articles on Romanian legislation and procedure — CAEN codes, beneficial owner obligations, dividends, e-Invoicing, the microenterprise regime, share capital rules and the ANAF virtual private space — together with a frequently asked questions page and the usual legal pages: privacy policy, cookie policy, terms and conditions. For a family firm whose business depends on entrepreneurs understanding what they are signing, that library is arguably part of the service rather than an accessory to it.
